For independent HVAC shop owners
The workbench for independent HVAC pros.
What an HVAC ad click costs, where search demand is moving, and what technicians earn, metro by metro, plus a monthly dispatch on the business side of running a shop.
On the market pages now
Central AC installation$25.43/click · 49,500/moFurnace replacement$17.01/click · 9,900/moHeat pump installation$24.21/click · 22,200/moUS national. Ad click cost is Google Ads CPC, demand is monthly searches. Every metro on the market pages.
Latest issue
October 2026: what an HVAC click costs now, and where the phone rings next
Your metro's click costs and demand index first, then the national picture, technician pay by metro, copper up 21 percent on the year, and how to turn the demand index into next month's ad budget.
Latest issue
The monthly dispatch
October 2026: what an HVAC click costs now, and where the phone rings next
Your metro's click costs and demand index first, then the national picture, technician pay by metro, copper up 21 percent on the year, and how to turn the demand index into next month's ad budget.
Read this issue →What you get
Two things, all free
Market data by metro
What an ad click costs for each job, how much search demand there is and when it peaks, what technicians earn, and how input costs are moving. Every figure names its source. No signup to look.
The monthly dispatch
One focused email on the first of each month: what ad clicks cost now, where demand is moving, wage and input-cost changes, and the business side of running a shop.
Market data
What HVAC ad clicks cost, and where demand is
Ad click costs, search demand, technician wages and input costs for your trade, by metro. Every figure names the search term or government series that measured it. Free to look.
Central AC installation
Ad click cost $25.43
Demand 49,500/mo
measured as “ac installation”
Furnace replacement
Ad click cost $17.01
Demand 9,900/mo
measured as “furnace replacement”
Heat pump installation
Ad click cost $24.21
Demand 22,200/mo
measured as “heat pump installation”
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Questions
Who is HVAC Bench for?
Independent HVAC contractors and shop owners. Everything here is written for people who run the business, not for homeowners.
How much does it cost?
Nothing. The market data and the newsletter are free to read, and there is nothing to buy.
How often is the newsletter?
Once a month, on the first. We would rather send one email worth reading than four you delete.